The importance of digital marketing keeps increasing enormously with every passing day as the number of internet users and online shoppers spiking up, especially during post Covid19 era. As many businesses were forced to wind up during the Covid era, those with online presence got unusual attention, sales, and profits.
In today’s guide, we will let you know why digital marketing is essential and how it can help you in growing any type of business, may it be a startup or an established one. So let’s start…
What is Digital Marketing?
Defining in a simple way, digital marketing is all about marketing your business using the internet and social media such as Google, Facebook, Instagram, Twitter, LinkedIn, and so on… Digital marketing can be divided into 3 sections, search engine marketing (SEM), social media marketing (SMM), and email marketing. Some of these digital marketing methods are free and others are paid.
If you have little or even no budget and have a lot of free time, using organic digital marketing strategies will be an option for you. But as mentioned earlier, it needs a lot of time and patience before you see some results coming up.
But if you want to boost your business in a very short amount of time, paid digital marketing will suit you best because you pay to show your business to others. Of course, you need to have a good budget before you go with this option, but it is undoubtedly the quickest and the best way to achieve instant growth.
Boosting Sales With Digital Marketing
In traditional marketing methods, you don’t have enough control over targeting your specific audience and you can’t track exactly how many people are converting and what is your return on investment (ROI). But, when using digital marketing, you have all the control over targeting keywords using Pay Per Click Ads (PPC), targeting a specific group of people using Display Ads along with all the performance, stats, and insights available on your screen with a few clicks.
Also, it is very easy to track how much you spent and how much sales/profit you got on your investment. If you are getting a good profit, you can scale up your campaign in just a few steps to get more sales at a similar cost.
A study conducted by Google and IPSOS Hong Kong suggests that there is 2.8 times better revenue growth expected for businesses using digital marketing than others who don’t use it. Along with that, the study also noticed that businesses using digital marketing have 3.3 times more chances of expansion and opening new doors to the world.
Digital marketing is also helpful because you get real-time engagements and interactions with your customers so that you can respond to their queries. It is also very beneficial for improving your services/products according to the requirements of the audience as they have an option to leave you feedback.
It’s up to you how you interact with your customer and be able to satisfy them or not but just keep in mind, that how you interact with the queries really affects your brand reputation. You should have enough knowledge and skills before starting with digital marketing, otherwise, you will end up losing money.
If you have a business and thinking to promote using digital marketing, consider contacting us as we have a team of experts to help you with each and every aspect of digital marketing.
Hope you really enjoyed reading this guide and learned something new. Thanks for taking the time.