The digital facelift is another term for rebranding or making innovations for a business’s online appearance and User Interface (UI). It can be an innovative change in the overall design of the online presence or rebranding your business to have an updated digital presence.
In evolving world of digital transformations, Digital facelift is extremely important for aging brands. Smart companies will habitually modify their brand’s appearance & UI to keep up with digital visual trends and consumer-changing online behaviors.
In this digital age with its speed of change, any brand that refuses to innovate will die – Author: Bernard Kelvin Clive
Your brand should be modernized according to the current market trends and the present digital age while conveying the right brand messages. Before you make any changes to your online appearance, be sure that you are doing it for the right reasons.
Reasons For a Brand’s Digital Facelift
- Brand identity: If your brand’s presence is not standing out from your competitors, and if it looks like every other brand in your industry then it’s time to give yourself a digital facelift. Whether your logo icon was just generic, copied from the clip art icon, or found on a stock website but is not professionally updated then it is affecting the efforts and cash flow you are putting into your business.
Your brand identity is your image which let people immediately know the difference between you and your competitors. It is being said that a book might not be judged by its cover but it is not true in the case of brands. You may need to rebrand constantly to give your brand a strong look and cope with current trends.
- Connecting with a new audience: If you are offering a new service or expanding current ones with a new set of customers then it’s time to work on a digital facelift. If you have decided that your customer is changing then you have to align your brand with the new target audience’s likes and user behavior.
There are experienced professionals whose job is to provide a detailed analysis of your customer base. Your new customers need to be reached with an enhanced digital presence. It should also be aligned with the message you want to convey with your offer. This process can help you create a better UI experience and build a strong relationship with your customer.
- Building trust with customers: Brands always need to cope with the market expectations to build their reputation with customers. A negative interaction or experience with a customer can lead you towards a bad reputation or lack of trust in your brand.
The touch points on which your customer criticizes and simply got out of the sales funnel need to be lifted with digital rebranding efforts. One way of doing this is to shift people’s focus away from the negative connotations and begin by providing a new experience in a more positive light.
- Represent a new company mission: A company’s new mission is capable of building a positive image of the brand around its new values and goals. A digital facelift can help you with this phase to create the impact your customer will have on the new changes and the reasons behind them.
Effects like globalization, digital media, communication technology, or veganism impact user expectations. Our landscape is constantly changing with the expectations of customers and how they perceive your brand. Aligning your company’s new identity with the effects your customer see your company and new service offering makes a huge difference.
How to Choose a Good Digital Facelift Provider
If you are ready to make the next move for a digital facelift, then finding the right partner is crucial. As digital marketing service providers, we wanted to share signs to look for when choosing a good partner to work with.
Digital rebranding services are present in different shapes and sizes in the market. Whichever service or agency you want to go with. First of all, please keep in mind that size doesn’t matter, but performance always does.
They should be able to let you walk through their portfolio and give you a good glimpse of what they are capable of. After you walk through their portfolio access the scope and understand their brand development process.
A rebranding agency like Dunesberry can help with brand strategy, art direction, content production, as well as marketing services, and even with hiring creative talent in-house. Finally, search for a long-term partner, not a one-time service provider.