A lot of experts believe that voice search will dominate the SEO in coming years. So it’s imperative to learn about it and get some quality knowledge. You know that after the entrance of voice assistants, such as Siri and Google Assistant, people start using them, and it’s increasing with every passing day. In today’s blog, we will let you know some tips on how to rank for voice search. Let’s start…
How Voice Search is Performed?
As the number of smartphone users is increasing, the number of voice searches is also increasing tremendously. A study suggested that around 71% of people use voice search instead of typing. Minding these stats, it is very crucial to optimize your content so you can not lose the opportunity.
There are various technologies that are being used to receive and interpret voice searches, and every one of them uses search engines as their knowledge base. Several smart assistants we use are Alexa, Cortana, and Siri. It may seem similar to you for both smartphone assistants and speaker assistants, but there is a difference in how they work and perform searches.
Now, the main question is how we can improve our website or content for voice searches. Read till the end to find some good tips.
Using conversational keywords
You may have heard a lot of times that we should avoid using very short keywords if we want to quickly get ranked on Google. Using mid-tail or long-tail keywords is mostly considered a good strategy to rank, especially when you’re just starting out. The long-tail keywords are considered good because they are more clear and more specific. For example, “buy men’s shoes for trekking” is easy to understand for search engines instead of “men’s shoes”.
In voice search optimization, you can work on keywords a lot more as only long-tail keywords are not enough. You have to target the conversation keywords that people use in daily life when talking to each other. Instead of using “benefits of vitamin C” you may need to use “what are the benefits of vitamin C”. This way, Google will easily understand the topic of your content and show it for the relevant searches.
You can use popular tools like Ahrefs and SEMRUSH for keyword research. Manual research in combination with these tools provides even more accurate and best results. Google auto-complete and the people-also-ask features can play a significant role in this process. To finalize the keywords, you can also have a look at your websites and how they are using the keywords in their content and headlines/titles.
FAQ Section On Your Website
Industry experts say that having an FAQ section for your website or page will give your great results for SEO. It has proven true as people have questions when they make a search on the internet. If your content is providing the best answer for that particular question then it will be considered by Google. Previously it was very easy to make Google fool, but due to some good updates, we can no longer fool Google easily.
Currently, quality content is the most considered factor when Google ranks our content. If we are just trying to bypass Google’s algorithm, it may create more troubles for our website. Google does this because it always wants to show the best possible results on the top to maintain its reputation. So providing direct answers to users’ questions has been seen as a good ranking factor.
These are some of the most important factors you need to consider when optimizing for voice search, may it be a smart assistant to smart speakers, these factors remain the same. If you’re struggling to rank your website on Google, Dunesberry digital marketing agency provides you with the best practices to rank your business high in the search results. Contact us if you need a free consultation.