Do Mobile apps benefit our business? Well, the answer is definitely yes when more than 6.6 billion people already have a smartphone in their hands. According to recent data, there is a massive spike in demand for mobile apps and more than 42% of small and big businesses already have one. And if you too planning to have a mobile app for your business, it will be a great decision for sure.
May it be a small coffee shop or a beauty salon in the corner, they are now taking their digital marketing game up by having a mobile app. But if you are still not aware of what benefits an app can provide to your business, this blog is for you. We will be discussing 4 benefits of having an app for your business. So, let’s start with the first one.
Your Direct Marketing Channel
A well-structured mobile app will have a lot of features, depending on the industry, like general information, marketplace, news and offers page, prices, booking, user profile, and many more. In this way, a customer can access all the information about your business with a few clicks. You can also send them reminders using push notifications when you create new offers and sales. It will take you one step closer in terms of marketing and direct interaction with your customers.
You can also collect some valuable information using your app that will help you in creating a persona for your desired customers. This information can include the timing of when people browse your products more, their interest, gender of the customers, age, location, and much more. After you have this information, you target this audience using paid digital marketing to cut your ad cost and increase profits (ROI).
Increased Brand Awareness
When you think of creating a mobile app, you are going to take your branding to the true next level. In this process, you are going to present your brand on a totally innovative and unique digital platform. You can also take this step of designing an app as a new personalized digital marketing platform where everything will be in your control.
Using your mobile app, you can do whatever you want, in a professional way, to get more exposure and awareness of your business. Having a mobile app does not only lead to a new audience but also helps you strengthen your bond with existing customers. It will also get you a new section of the audience that prefer using mobile apps instead of browsing the web.
Create Loyalty Programs
A lot of big brands use loyalty programs so that customers can stick to them. A loyalty program is really beneficial for new startups as it gives you long-term customers who love to buy from you and in return, rewards them for being loyal to your brand. A mobile app for your business can be really effective in this case to create a community of long-term and loyal customers.
You can reward your customers directly for being stuck to you. Once they are rewarded, there are higher chances that they will buy from you in the future. A mobile app will really help them in finding you when they want and come back to you.
Stand Out of Competition
One of the most important reasons to have a mobile app for your business is to stand out in the industry. As we have already mentioned that a lot of businesses are going to have a mobile app, but a lot of them are still not aware of it. It makes a great chance for you to capture the audience they are missing out and get an edge on it.
You will have great communication with your customer and a very useful amount of data to improve your brand accordingly. If you want to have a mobile application for your business but are not aware of what steps to take, don’t worry as we are here to help you with everything from planning to a final product.
We are highly experts in creating native and hybrid mobile apps for both android and iOS. A team of experts, working for the past 12+ years, will be happy to assist you. So, get in touch.