In Saudi Arabia, Snapchat has transformed from a fun social app to a powerful marketing platform, especially for Gen Z and Millennials. With over 22 million active users in the Kingdom, it’s where brands can build real connections, showcase authenticity, and drive instant engagement.
Whether you’re a local business or a global brand targeting the Saudi market, understanding how to master Snapchat marketing gives you a major edge.
1. Why Snapchat Dominates in Saudi Arabia
Saudi Arabia ranks among the top Snapchat user bases globally, with the app being part of daily digital culture. People use it to share moments, discover trends, and explore local businesses.
Here’s why it’s powerful:
- High engagement – Saudis spend an average of 60+ minutes daily on the app.
- Younger demographic – Most users are under 35, making it perfect for youth-focused brands.
- Localized content – Snapchat’s AR filters and location-based features align well with local trends and celebrations (like Saudi National Day, Ramadan, etc.).
2. Key Snapchat Marketing Strategies
To make the most of Snapchat in the Saudi market, focus on these 360° marketing tactics 👇
a. Leverage AR Lenses and Filters
AR (Augmented Reality) filters are one of Snapchat’s biggest strengths.
- Create custom branded filters that align with events, festivals, or product launches.
- Example: A tire company can design an AR lens showing cars with new tires for National Day.
- Localize filters with Arabic text, cultural icons, or Saudi landmarks.
b. Run Location-Based Ads (Geofilters)
- Use geofilters to target specific cities like Riyadh, Jeddah, or Dammam.
- Perfect for store openings, limited-time offers, or events.
c. Use Snap Ads for Conversions
Snap Ads appear between stories or Discover content. You can drive:
- Website visits
- App downloads
- Product purchases
- Lead signups
Keep them short (3–10 seconds) and visual, with a clear call-to-action.
d. Collaborate with Saudi Influencers
Influencers bring authenticity to the platform. Partner with local Snapchat creators who match your brand voice.
- For example, a café in Riyadh can collaborate with a lifestyle influencer who shares daily vlogs or reviews.
- Influencer “takeovers” also work well for behind-the-scenes engagement.
e. Create an Organic Presence
Don’t rely only on ads — maintain an active brand account.
- Post behind-the-scenes videos, Q&As, or flash offers.
- Use “Spotlight” (Snapchat’s short video feature) for viral reach.
- Engage directly with followers through chat replies and story polls.
3. Snapchat Ad Sizes and Specs (2025 Update)
5. Measuring Success
To know if your campaign is working, track:
- Views & reach – Measure how many people saw your ad.
- Swipe-ups/clicks – Check how many took action.
- Conversions – See how many purchases, signups, or visits you got.
- Engagement rate – Look at replies, shares, or lens plays.
Use Snap Pixel and Ads Manager for in-depth analytics and retargeting.
6. Tips for Saudi Market Success
- Keep your content authentic and Arabic-friendly.
- Use local humor, slang, or events in your creatives.
- Post at peak times — evenings and weekends work best.
- Combine paid + organic strategies for full coverage.
- Always test and optimize creatives every few days.
Conclusion
In 2025, Snapchat marketing in Saudi Arabia is no longer optional — it’s essential. The platform’s strong youth presence, immersive AR features, and hyperlocal targeting make it one of the most powerful tools for brand storytelling and conversions.
Whether you’re a small business or a global brand, mastering Snapchat marketing gives you the chance to connect, engage, and grow authentically in one of the world’s most vibrant digital markets.
